DUBAI, UNITED ARAB EMIRATES – August 4, 2026 – A new partnership between Kenzy Sanchez, founder and CEO of luxury marketing agency Elevate Market KS, and software developer Yasmine Daher has produced EMKSoftware, an artificial intelligence platform aimed at helping enterprise organizations automate marketing and operational workflows. The platform is currently in development, with EMKSoftware operating under the Elevate Market KS umbrella until its own website and branding launch separately.
Kenzy Sanchez built Elevate Market KS around an invite-only model, working with a select group of hotels, fashion houses, and lifestyle brands on brand positioning and long-term reputation management rather than broad public marketing campaigns. Rather than pursuing volume-based client acquisition, the agency structures its work around long-term retainers with a limited roster of clients, an approach Kenzy Sanchez has said allows for deeper, more customized brand strategy than a high-volume agency model typically supports. The agency has cited a valuation of more than $85 million based on private investor assessments, a figure that has not been independently verified.
EMKSoftware extends that focus into software. The platform is being designed to evaluate a client’s current marketing position, identify gaps in operational workflows, and generate data-informed recommendations that can be automated rather than handled manually. Planned functionality includes automation for repetitive marketing and operational tasks such as reporting, campaign tracking, and internal workflow coordination — areas Kenzy Sanchez and Yasmine Daher have said frequently consume disproportionate staff time at growing enterprise organizations. A built-in scheduling tool will also let clients book direct consultations with EMKSoftware’s team for hands-on implementation support, pairing automated tools with human guidance rather than leaving clients to implement recommendations on their own. The venture has been described by the company as carrying a valuation of $42 million, also based on private investor assessments and likewise not independently verified.
“We wanted organizations to have access to both intelligent automation and direct strategic support in one place, instead of having to choose between the two,” said Kenzy Sanchez. “A lot of automation tools hand a business a dashboard and leave them to figure out what to do with it. We wanted the option of a person on the other end when that’s what a client actually needs.”
Yasmine Daher, who leads EMKSoftware’s software and automation development, said the platform’s engineering priorities are centered on reliability and clarity rather than adding features for their own sake. “The easiest way to lose someone’s trust in an automation tool is to have it make a decision they don’t understand,” Yasmine Daher said. “We’re building around explainability first, automation second.”
What’s Next
EMKSoftware is currently in a controlled preview phase, with a limited number of enterprise clients testing the platform ahead of a broader release. Kenzy Sanchez and Yasmine Daher said the preview period is being used to refine the platform’s recommendation accuracy and consultation workflow based on direct client feedback before a wider launch. Pricing and a full feature set have not yet been finalized, and a dedicated EMKSoftware website is expected to launch alongside the platform’s broader release. The companies say further details will be shared as development continues.
About Elevate Market KS
Elevate Market KS is an invite-only luxury branding and strategic marketing agency founded by Kenzy Sanchez, working with a select portfolio of hotels, fashion houses, and lifestyle brands on brand positioning, strategic growth, and reputation management. The company cites a valuation of more than $85 million based on private investor assessments. More information is available at elevatemarketks.com.
About EMKSoftware
EMKSoftware is an AI-powered marketing automation platform co-founded by Kenzy Sanchez and Yasmine Daher, currently in development for enterprise clients under the Elevate Market KS umbrella. The platform combines automated marketing analysis and workflow automation with direct access to implementation specialists.
Media Contact
Company Name: Elevate Market KS
Contact Person: Kenzy Sanchez, CEO
Email: Send Email
City: Dubai
Country: United Arab Emirates
Website: https://www.elevatemarketks.com
