Veteran beauty merchant joins Bluemercury to shape the luxury retailer’s next chapter of curation, discovery and growth

NEW YORK, Oct. 8, 2026 /PRNewswire/ — Bluemercury, a leading luxury beauty retailer and Macy’s, Inc. nameplate, today announced the appointment of Stacie Borteck Dattner as Vice President/General Merchandise Manager, Merchandising, effective October 12. She will report directly to Alexandre Choueiri, Chief Executive Officer of Bluemercury.

In this role, Dattner will lead Bluemercury’s merchandising strategy, proprietary brands, and vendor marketing, guiding the retailer’s assortment and strengthening its distinctive point of view on luxury beauty. She will oversee how Bluemercury identifies, curates and brings to market the brands, products and innovations that resonate with its clients, while creating new opportunities for discovery across the Bluemercury experience.

Dattner joins Bluemercury following nearly two decades at Bloomingdale’s, where she held a range of senior merchandising and leadership roles, including seven years leading its beauty and fragrance division. Most recently, she served as Senior Principal, Strategic Capital Planning and Brand Integration, partnering closely with senior leadership, merchants and luxury brand partners on capital strategy, major store projects and brand integration initiatives, while contributing to the Bloomingdale’s broader transformation strategy.

“Stacie is an exceptional merchant and leader who brings a deep understanding of luxury retail and the client experience, along with a strong perspective on beauty,” said Alexandre Choueiri, Chief Executive Officer of Bluemercury. “As we define the next chapter of Bluemercury, her expertise will be instrumental in sharpening our point of view on luxury beauty, shaping our assortment and strategy, and creating an even more distinctive experience for our clients. Her breadth of experience will be an important part of delivering on our mission to be the trusted and elevated beauty destination in your neighborhood.”

As Vice President/General Merchandise Manager, Merchandising, Dattner will build on Bluemercury’s approach to curation by bringing together established luxury houses, emerging innovators and Bluemercury’s proprietary brands to create an assortment defined by quality, efficacy and relevance. Her appointment comes as Bluemercury continues to strengthen its luxury positioning and evolve how clients discover and experience beauty across stores and digital channels.

“I have long admired Bluemercury for its distinctive approach to luxury retail and its ability to make beauty feel personal and approachable,” said Dattner. “There is tremendous opportunity to build on that foundation with an even more differentiated point of view, bringing together iconic and emerging brands and innovative products in ways that continually meet clients’ needs and give them something new to discover. I’m thrilled to join Alex and the Bluemercury team at such an important moment, and I look forward to building strong partnerships with our brands to create personalized experiences for our clients.”

Throughout her career, Dattner has championed a consumer-led approach to merchandising that brings together curation, innovation, and experience. At Bloomingdale’s, her work included the elevation of the luxury fragrance assortment including the flagship fragrance hall reinvention, as well as launching a discovery-driven beauty concept created to introduce consumers to emerging brands and new ways to shop beauty. Her experience has spanned developing distinctive retail concepts, curating assortments, and creating experiences that respond to the evolving needs and preferences of modern luxury consumers. She is also an active Executive Board Member of The Father’s Day/Mother’s Day council and a member of Cosmetic Executive Women (CEW) since 2005. 

About Bluemercury
Founded in 1999, Bluemercury is a leading luxury beauty retailer offering a thoughtfully selected assortment of premium beauty products across varied categories. Bluemercury is the trusted and elevated beauty destination in your neighborhood, building lasting relationships through exceptional service and curated discovery. Its pioneering client-first model delivers personalized, expert-led beauty experiences to every client. Bluemercury is a Macy’s, Inc. company.

Media Contact
Kaplow Communications
bluemercury@kaplow.com

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SOURCE Bluemercury