Amasty, a leading provider of Magento extensions and e-сommerce solutions, has officially announced its transition to a Hyvä-first development approach during the Hyvä Developers Paradise conference on April 17, 2026, in Málaga, Spain. This transition marks a significant step toward delivering faster, more efficient, and modernized online store experiences.
Starting from today, Amasty is a Hyvä-first company. Starting from today, all of our Magento 2 modules are designed with Hyvä in mind, prioritizing seamless compatibility not only with Hyvä Theme and Hyvä Checkout but also with Hyvä CSP, Hyvä Checkout CSP, Hyvä Commerce, and any new Hyvä feature that appears in the future. By the end of 2026, we aim to fully realize our Hyvä-first approach across the entire module portfolio, ensuring all modules continue to follow Hyvä’s principles of speed, simplicity, and modern frontend architecture.
Sergej Derzap, CEO of Amasty
This strategic initiative reinforces Amasty’s commitment to aligning its product ecosystem with the Hyvä frontend ecosystem that is actively redefining Magento with its performance-driven architecture and streamlined development approach.
Details & Background
The Hyvä First approach represents a fundamental shift in how Amasty develops and maintains its Magento 2 modules. By prioritizing compatibility with Hyvä’s core technologies, Amasty aims to ensure that merchants benefit from enhanced speed, improved usability, and superior customer experiences.
Hyvä itself has emerged as a modern frontend solution designed to reduce complexity and significantly improve performance in Magento stores, focusing on speed, flexibility, and developer efficiency.
In other words, going Hyvä-first is a strategic move that reflects the increasing adoption of Hyvä as a modern alternative to traditional Magento frontend frameworks. With Hyvä and Amasty modules now fully aligned, businesses can offer faster, more efficient, and seamless user experiences for their customers, growing conversions and profits.
By adopting a Hyvä-first approach, Amasty ensures that all new Magento 2 extensions are built with Hyvä compatibility as a core requirement. Existing modules are also being progressively updated to align with Hyvä standards, reducing the need for custom compatibility solutions.
What Hyvä First Means for Merchants and Developers
Going Hyvä First is much more than a strategic shift on a company level. It is a decision that wipes out most of the compatibility challenges and extensive manual customizations, allowing brands to enhance their stores with Amasty Magento products seamlessly and effortlessly.
Reducing Technical Debt in Magento Frontends
One of the primary drivers behind Hyvä First adoption is the reduction of frontend complexity compared to traditional Magento Luma-based implementations.
By embracing a Hyvä-first model, Amasty is helping:
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Developers to streamline implementation and reduce maintenance effort.
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Agencies to accelerate project delivery timelines.
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Merchants to achieve faster load times and improved UX without heavy customization.
Enhancing the Merchant Experience
Amasty’s Hyvä-first strategy is designed to deliver tangible benefits for e-commerce businesses:
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Faster storefront performance through lightweight frontend architecture.
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Seamless module integration with Hyvä Theme and Checkout.
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Optimized checkout experiences for higher conversion rates.
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Simplified development workflows for faster deployment.
Full Amasty Portfolio Transition by 2026
As part of the Hyvä First rollout, Amasty confirmed that:
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All the new Magento 2 modules are now being developed with Hyvä compatibility as a priority.
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All of the existing Amasty Magento 2 extensions are already 100% compatible with Hyvä Theme and Hyvä Checkout.
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Full implementation of the Hyvä First strategy across the entire product portfolio is targeted by the end of 2026.
Expanding Into the Hyvä Commerce Ecosystem
In addition to the Hyvä Theme and Hyvä Checkout compatibility, Amasty is also extending its solutions into the broader Hyvä Commerce ecosystem, which integrates Hyvä CMS, Admin Image Editor, Admin Theme, and other features into a unified platform.
This expansion positions Amasty as a key contributor to the evolution of the Magento ecosystem, enabling merchants to leverage a fully integrated, high-performance commerce environment.
About Amasty
Amasty is a #1 Magento solution developer and e-commerce service provider with 17+ years in the market. As an Adobe Solution & Technology Partner, Google Channel Partner, and active Mage-OS contributor, Amasty serves B2B retailers and e-commerce agencies of all sizes. Amasty’s portfolio includes 300+ Magento 2 extensions, as well as a full range of Magento, Shopify, Hyvä, and other e-commerce development services.
As an official Hyvä Technology Partner since 2022, Amasty embraces a Hyvä-first approach, ensuring their entire portfolio of Magento 2 is seamlessly compatible with Hyvä ecosystem.
For more information, visit https://amasty.com/.
Media Contact
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Country: Netherlands
Website: https://amasty.com/
